Monthly Archives: August 2012

Gift Certificate Suggestions

We are looking to expand out gift certificate selection and would like to hear what certificates templates we should add to Gift Template.

So far we are considering:

  • Massage Gift Certificate
  • Nails Gift Certificate
  • Hair Salon Gift Certificate
  • Barber Gift Certificate
  • Spa Gift Certificate
  • Tattoo Gift Certificate
  • Landscaping Gift Certificate

We are open to any suggestions, feel free to reply in the comments. We have enabled guest posting with dofollow links. Comments require moderation but will be approved quickly if they are on topic.

Thank you, we are looking forward to any recommendations.

Gift Certificates For Business

If you own a business you should consider offering gift certificates to your customers, here are the reasons why selling gift certificates is a good decision for any business.

Building your brand

You may be surprised to hear that gift certificates offer an opportunity to advertise your business. But it is true, someone buying a gift certificate is often doing so to introduce their friends or family to a service or a product. When a certificate is given to someone as a gift, your brand name is on it. Therefore gift certificates allow free advertisement for your business, which adds to expanding brand awareness.

Offering extra value to your customers

A gift certificate from a business offers extra value to your customers, because it may save them time finding a gift for someone. By offering a gift voucher for your product or service, customers will only view it as a benefit. In many cases customers are eager to share their experience with someone else, a gift certificate offers that opportunity.

Finding new customers

When a gift certificate is given to someone, often times that person has not used the product or service. A gift certificate is often a way to gain new customers, if the person enjoys what is offered they will come back and maybe even introduce other people to your business.

Unused gift certificates = free money

In some cases a gift certificate may be never be used. This should definitely not be a primary focus for offering gift certificates. But the reality is that some gift certificates get lost or forgotten about. The money spent on them goes directly to the business, without providing the product or service they offer.

Cheap to implement gift certificates

It does not cost much for a business to begin offering gift certificates. You can create a custom gift certificate by hiring a graphic designer, or you can visit and make a professional one for free. Either way the costs are minimal and offer greater value in return.

Make a Christmas Gift Certificate

The Christmas season is an important time of the year for businesses, sales are on the rise as people begin looking for gifts for their friends and family. Even the people who do not celebrate Christmas are still participating by celebrating other holidays during this period of time.

Christmas is the perfect time for a business to offer a special holiday gift certificate for customers to buy as gift for others. It will increase revenue for your business by providing more sales and grant an easy way for your customers to offer a special gift for someone.

Choose a gift certificate

To begin you need to select a Christmas certificate template, you can select a number that we currently offer. You need decided if you want a more traditional Christmas design or a more holiday design template that may appeal to more people. This of course primarily depends on the type of customers you get and the cultural background of your geographic area.

Edit the gift certificate

Include the appropriate information for your gift certificate, this includes your company name, the to and from fields, your business address, a gift certificate number and terms and conditions for your gift certificate.

Take a look at our previous article on information to include on a gift certificate.

Print the gift certificate

After you have designed your gift certificate you are ready to print. Make sure to use quality paper and a good color printer. A color laser printer with a high dot per inch coverage would be ideal, but a regular inkjet may work just as well. You may need to print a few quick samples to decide if your printer is adequate for the job. You should also consider ordering custom professional prints of your gift certificate, it may end up being cheaper than to print it yourself.

Gift Template offers free gift certificates that you can create online with no installation or software required.

Information to include on a gift certificate – Part 2

This is Part 2 of information to include on a gift certificate, take a look at Part 1 if you have not it already.

Expiry Date or Date Issued:  Before you include an expiry date on your certificate, make sure that your country, state, province or city allows an expiry date to be included on purchasable gift certificates. In the past several decades new consumer protection laws across many countries have been introduced, that prohibit businesses from including an expiry date. The reasoning behind this is to prevent businesses from accepting money and not providing the product or service after a set period of time. If an expiry date is allowed in your area it may be a good idea to include one, but please research your local laws first.

If you cannot include an expiry date you may want to include a date issued or year issued field instead, this may help you with tracking your gift certificates.

Certificate Number: It is important to track your gift certificates, because it may help to prevent fraud and loss of revenue. A gift certificate number or certificate code is usually a randomly generated number or text field entry uniquely assigned to each gift certificate. The business generates a random entry for each certificate they issue to their customers and notes this unique field into their logs. When a customer comes back to use the certificate, the business can verify that the certificate is on record. After a gift certificate has been used, the number is taken off the log and is no longer valid. This prevents copied gift certificates from being used.

It is important to use a random algorithm to generate such an entry, this can be done by using random number generator software or by simply making up something random yourself. Make sure that the tracking code has a long enough length, at least 8 characters or more. Do not use anything predictable, someone may easily exploit your gift certificate codes and create fraudulent certificates. This will result in your business losing money. It also makes sense to take note of any other information included on a certificate when selling them to a customer. Such as purchase date and to/from fields, remember to keep this information on record. We highly recommend you utilize certificate tracking to protect your business.

Address:  Including an address or a head office of your business on a gift certificate may be required in some jurisdictions. It’s also a good idea to let your customers know the location of your business.

Phone Number: Laws in your area may require you to provide adequate contact information on certificates or vouchers that you sell. It is recommended to provide a contact number of your business on your gift certificate. Customers may have inquires about products or services, a phone number is the fastest method of communication.

Website: If your business has a website it is recommended you include it somewhere on the gift certificate. This will allow your customers to check your business online and will provide additional exposure of your products or services. A person who received a gift certificate as a present may not be aware of your products or services, it would be easy for them to check and learn about what your business offers by visiting a website.

Email: Offering an email address on a gift certificate is optional. But it might be a good idea to allow email inquiries from customers.

Disclaimer or Terms and Conditions:  It is important to provide a disclaimer or some form of terms and conditions on a gift certificate as a way to limit gift certificate abuse. In most cases you do not want returned gift certificates, because it is a waste of time for businesses to issue custom certificates, accept money and then be expected to do a full refund. This is especially true if the customer is providing the certificate to someone else, often customers themselves want the person who they bought the certificate to use it appropriately. Otherwise what’s the point, the customer could have provided money as a gift instead of a personalized gift certificate.

No cash refund or not redeemable for cash is often used as a disclaimer, this is to prevent returns of certificates like mentioned earlier.

Gift certificates usually include a non-transferable term, which limits transferability and re-sale of the certificate. So when a name is entered in the to field on a custom certificate it sticks.

No replacement for lost or stolen gift certificates is a very important disclaimer, it should be included by default to avoid liability and fraud. Someone may claim that a gift certificate was lost or stolen, but in reality they may be trying to get a free product or service. It is a unacceptable practice but occurs quite often, especially to popular businesses. It is highly recommended to include such a condition on your gift voucher.

You should examine the laws in your area and possibly contact an attorney to find out what specific terms or disclaimers are acceptable and lawful to include on your gift certificate.

For further reading about what information you should include on your gift certificate please take a look at our gift certificate tutorial guide. Gift template supports all entry fields discussed in both parts of this article, create your gift certificate today.

Information to include on a gift certificate – Part 1

Gift certificates have become an important part of modern business, walk into any major store and you will find them available for sale. Very often small business owners are unsure on what type of information to include on a gift certificate. In this article we will explain exactly what information should be included on a purchasable gift certificate.

Company, business or organization name: The first piece of information that is essential to be included on a gift certificate is your business name. If you are going to use a template, make sure that there is an option to include this information. Your customers need to know for what company or place of business the certificate is used for.

To: Including a “To” or a “Recipient” field is a good way to personalize a gift certificate for a specific person. It also adds some security, by preventing gift certificates from being transferred or re-sold. Customers who want to purchase a certificate for a friend or a family member, want to have the option of a customized certificate with a person’s name on it. It simply shows a personal touch. If you have ability to customize gift certificates for individuals then it is recommend that you do so.

However in some cases, especially if demand is high you may not have the time to print and cut out each individual gift certificate for each customer. In that case you may wish to enter a more general term in the to field, such as “Valued Customer”. This allows you to pre-print gift certificates and sell them quicker, sometimes customers may not be willing to wait a few minutes for you to generate a custom certificate.

From: The “From” field or in some cases called “Sender” or “Sender’s Name”, is very similar to the “To” field except it normally includes the name of the person who purchased the gift certificate. If you plan to print each individual certificate for each customer, then having a customer’s name in the from field is a good idea. People who are buying your gift certificates, often want to have their name included to show that they purchased the certificate. If you can’t provide customized certificates for each customer, you can pre-print and include your company name in the from field. Since technically speaking the certificate is from your business to a customer.

Value or Amount: This is an essential field and must include some type of an amount or value, usually gift certificates start at $5 to $10 dollars on the low end, $25 and $50 on the mid range and $100 or over on the high end. You have ask yourself what product or service are you offering? If you are working as a hair dresser or a barber and a haircut costs $25 dollars than a $25 dollar certificate would be a great idea. But if you running a luxury massage or spa business and the typical prices are a few hundred dollars per a customer, then providing gift certificates in that range would make more sense. Of course you if you are making custom certificates for each customer, you can simply create a certificate in the amount that your customers require.

You can also include a service instead of an amount, for example “One Premium Haircut” in the case of a hair salon. If your business is a restaurant maybe your customer wants to offer their co-worker a gift certificate to try a specific specialty dish that you offer. In that case they can pre-pay for the meal and you offer them a custom gift certificate in exchange.

Continued in Information to include on a gift certificate – Part 2

Gift template supports all entry fields discussed in both parts of this article, create your gift certificate today.